Great news. Me, Dr. Kevin Schnepel and Prof. Bob Slonim are joining forces with Sydney Opera House to conduct research on charitable giving. The project aims to understand customers’ philanthropic motives within the customer-organisation relationship, by combining existing data with behavioural-economic motivated field and lab experiments to study Sydney Opera House customers’ motives for philanthropy. Due to rising costs, budget cuts and greater community outreach, many art organizations increasingly rely on their customers for philanthropic support. The findings are expected to broaden and deepen theoretical understanding of altruism and preferences for charitable behaviour within the social science literature, and provide at organisations with empirically-tested approaches to improve their philanthropy.